Footage that documents presentations by your company's key staff can be used to inform and train your staff. This digital content can also be placed on your organization's website to disseminate knowledge your company wants to share with other organizations.
The Kennedy Center for the Performing Arts hosts several presentations that are designed to share the experience its staff has accrued over the years. This year, the Kennedy Center undertook a complementary Internet initiative. Posting excerpts on its website makes the knowledge base available to constituents unable to attend the in-person presentations.
The Kennedy Center hired Robert Penn productions to document two sessions of their Programmatic Marketing seminar held during May 2009 at the Desmond Tutu Center in New York City. The three presenters appear above in a still taken from the footage. Natali Fusillo, Marketing Manager, David Kitto, Vice President of Marketing and Sales and Scott Bushnell, Advertising Creative Manager, outlined the techniques they use to generate interest and drive ticket sales for the many venues at The John F. Kennedy Center for the Performing Arts in Washington, D. C.
